Your customer list is going unused

The situation

You have years of customer email addresses in invoices, booking tools, and old spreadsheets. Past customers would probably come back if they heard from you, but nobody has time to send anything, and you are not sure what you are allowed to send.

How we approach it

We start with the list you have and how people joined it. Canada’s anti-spam law (CASL) sets rules for consent, identifying the sender, and unsubscribing, so we sort out who you can email and add sign-up forms that record consent from now on.

We choose an email platform that fits the size of your list and your budget, connect it to your website or booking system where it helps, and set up your domain so messages are less likely to land in spam.

Then we build a few templates in your branding and plan a schedule you can keep, such as a seasonal reminder or a monthly update.

What you end up with

• A list organized by consent, in an account your business owns
• Sign-up forms on your website and, where it fits, at booking or checkout
• Branded templates your team can reuse
• Email authentication on your domain (SPF, DKIM, and DMARC)
• Reports on opens, clicks, and the replies or bookings that follow

Rough timeline

Setup usually takes one to three weeks. After that, your team or SSI LABS can send campaigns as needed.

Worth knowing

We follow the published CASL guidance when setting up consent and sign-up forms. For specific legal questions about your records, check with your lawyer.