You pay for ads but cannot tell what they bring in

The situation

Every month the ad platforms take their money. Someone set up the campaigns, maybe an agency or a staff member who has since moved on. You get a report full of impressions and clicks, but you cannot tell whether any of it turned into a call or a customer.

Or you have never run ads, and you are not sure where to start or how much to spend.

How we approach it

We start with what a new customer is worth to you and what counts as a result: a call, a booking, a quote request, or a sale. Then we look at the accounts you have, who owns them, and what they have been spending on.

We set up or clean up campaigns on Google and Meta (Facebook and Instagram) where they fit your customers, with budgets you approve and tracking that records the results you care about. Ads send people to pages that answer their question and make the next step easy.

Once the ads are running, we review them on an agreed schedule, move money toward what works, and turn off what does not.

What you end up with

• Ad accounts owned by your business, with your team holding admin access
• Campaigns and budgets you approved, written down
• Conversion tracking for calls, forms, or bookings, where the platforms support it
• Plain reports that connect spending to results
• A clear recommendation when something is not worth the money

Rough timeline

Setup usually takes one to three weeks, depending on the state of any existing accounts. Ads need time and data before the results mean much, so we agree how long to test before judging them.

Worth knowing

Your ad budget is paid directly to Google or Meta. We bill for our time, not a percentage of your ad spend. Nobody can guarantee results from ads, but you will always be able to see what the money did.